Pay per click advertising is one of the easiest ways to generate traffic and make money online. What exactly is pay per click advertising? Pay per click is an advertising model in which an advertiser only pays the publisher when the particular ad is clicked. The publisher can be very creative in setting up their pay per click advertising program. They could offer pay per click advertising that is only relevant to their website or they could offer pay per click advertising that includes their website links in various places on the web. Pay per click advertising has a lot of advantages, but it also has several disadvantages that need to be weighed carefully.
Unlike search engine optimization (SEO), pay per click advertising does not offer any guarantee of success. You can’t get your site to the top of the SERP (Search Engine Result Page) for free. In fact, you will have to pay for your website to even show up in the first place! SEO can provide instant success because it usually involves paying for quality backlinks, however, PPC usually involves paying per click. However, with PPC you are almost guaranteed to pay for your click.
Another disadvantage of pay per click advertising is that there is usually no way for the publisher to determine how much they should pay for each click. In other words, if they are using pay per click advertising, the publisher is paying every time someone clicks on their advertisement. That means that every time someone clicks on the advertisement, the publisher is making money. That’s great if the publisher gets lots of traffic, however, they are still getting a large amount of advertising cost for each click, even if the traffic they receive is not necessarily targeted. This can quickly add up to a large amount of money, especially if the publisher offers goods or services related to the specific website they are advertising.
So if pay per click advertising is so disadvantageous, why should you use it? First of all, it is very affordable. The advertisements are generally only a few seconds long and don’t require any creative effort on the part of the publisher. They don’t need to write special content or select special keywords or incorporate other methods to get more clicks. They can pay for their PPC services directly from their Google AdWords account.
Another advantage of pay per click advertising is that you can target any demographic or geography. You can target people who are interested in the same products or services as your site. You can also target people who are browsing a particular site but have made a decision not to purchase anything at this point. By advertising on sites like these, you will be much more likely to find a real customer somewhere that could be a potential customer in the future.
Finally, you will not have to do any actual work to get your pay per click campaign started. All you have to do is place an ad. Your ad will be matched with a potential customer based on his or her search history. If the customer clicks on your ad, you will pay a predetermined amount. This is how pay per click advertising works.